Part one of the book argues that the printing press brought changes to people’s everyday life.  With more books readily available the acceleration of knowledge rapidly spread.  Letters and books transformed people’s minds causing them to become critical thinkers and scholars.  Intelligent rates went up, death rates declined and the people during that century began living happier lives. Instead of waiting for a teacher, priest, a person of higher stature or those who practiced the oral tradition of storytelling, the people could instead go pick up a book and gain the knowledge from there. This new age of the printing press also brought along the ability to pass along information by simply sharing a book with a neighbor or a friend. The era of a print culture was becoming fully realized and this meant that books would have to become a means of academic acceptable and well-supported information.

Organization was also introduced by books massive spreading of knowledge through developing and the bringing together of new occupations and diverse skills. Recipes, lists, formulas and tables began frequently showing up in books. It helped to explain and classify the phenomena with a better, deepening precision. Elizabeth Eisenstein states that, “Reading out loud to hearing publics not only persisted after printing but was, indeed, facilitated by the abundance of texts.”  This further demonstrates how the introduction of the printing press helped to impart and enlighten the people who may have not known how to read.

To bring the printing press and the widespread of knowledge up to date with the current medium to disseminate information; the newly educated generation can go beyond picking up a book or numerous books to learn about a new trade. There are now multiple techniques and skills that can be used to help various community groups, in the classroom and other audiences you wish to reach.

  • Indentify the message. (What do you want people to know or to do?)
  • Indentify the audience.
  • Make the message simple enough to where they can understand.
  • Put the message on various mediums. (TV, Radio, Internet, Print)
  • Spread or talk about the message frequently.

This all means that books now target whatever audience they want to share their message with.