The ultimate ambition of the Web designer seems to be to integrate and absorb all other media.  Even in the cases of respectful remediation, the user may be left to wonder why she ever needs to return to the original medium. When all classic texts finally become available online, why return to the printed library? …Many organizations develop web sites whose role is to complement other media products they own. Newspapers and television networks maintain extensive sites, but surely have no plans to discontinue their printed papers or televised broadcast, although they may start wholly new ventures on the Web (Reid 1997). Instead their earlier and newer media both rival and support each other (208-09).

When the Yellow Pages was first introduced it was in the form of a thick book; it contained hundreds of pages and thousands of names. If you were searching for a certain name or establishment you would have to flip through all those pages and names and hope you came across what you were searching for. If you didn’t you were out of luck and left to some other method of securing the information. This was very limiting to every person who took the time to search and even a waste of paper because not everyone kept their Yellow Pages. Since then this book has been remediated to the Web and lets take it a step further with the advancement of smart phones you are now able to search for what you need and finding it within a matter of seconds. With this remediation, has or will the use of the Yellow Pages die out, no, but the production of the actual ten pound book will decrease due to being able to search for names and address on the web or on your smart phone. As I was doing todays reading the idea of how the Yellow Pages and those similar to it have transformed was a strong thought in my mind. What if this option of simply typing in a few keywords on your phone to look up a certain restaurant was available a decade ago? As I said before the mass production of phone books will decrease because instead of a truck dropping them off at your door, those who actually wanted the book delivered can say so.

To put it plainly, looking up numbers and addresses on you smart phone is the remediation of the phone book. Mobile internet is definitely a help in that aspect. All I would need to know is a few key terms about what I was looking up.  Moving to a new city and don’t know where anything is, you can simply search the internet for the closes gym or laundry mat. In need of a tow truck or a repair shop, I can look it up and it gets better because I can read the reviews about that establishment before giving them my business. The use of clicking on links to read the reviews of that particular place is it being hypermediated. You use Google to search for an auto body shop and Yelp pops up. Yelp is designed to give you the address, services and most importantly reviews; so the phone book was remediated via the web and then hypermediated through links and reviews.

The days of flipping through the phone book are over for this Droid user. I use my phone and the internet to look up what I need. Now, my parents still use the phone book but they’re transitioning to asking me to look up numbers and addresses for them and for the most part I don’t mind.